Technology7 min read

AI in photography: what it can do and what it can't

Machines are good at technical sorting; taste and emotion still need you.

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What machines do well

Detecting motion blur, closed eyes, bad exposure and duplicates, and recognising faces to group photos by person.

What machines can't replace

A moment full of emotion despite imperfect technique, your personal style, deciding which story to tell. That's why Piklove only labels and suggests, and you decide.

Using it safely

Keep the rejected folder so you can review it, and test on a few past shoots before relying on it for a big job.

Want to try it on your next shoot?Start free trial
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