Business6 min read
Pricing photo packages: don't just copy your competitors
Work out real hours, hidden costs and margin before setting a price.
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Count every hour
An 8-hour wedding usually brings 15 to 25 more hours of post-production, culling, communication and delivery. Price on total hours, not just time behind the camera.
Hidden costs
Gear depreciation, second shooters, storage, software, travel. Add them up per session.
Price tiers
Three packages are enough: basic, popular, full service. The middle one should be the one you most want to sell.
Fewer hours, more profit
Automating culling and client communication raises your income without raising prices.
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